samsung // ART DIRECTION + UI/UX
Working with Caviar Digital + Sid Lee Agency, we designed a mobile campaign for Samsung Galaxy S6 Edge product launch. A memorable journey around the world with extreme athletes and artists from different countries. The experience included social integration and live video feed.
Video credit: Sid Lee Agency
During this digital-first launch campaign, the device traveled from one amazing destination to another, creating exciting “live moments” at each stop. A live stream from the device, captured each “moment” where our influencers demonstrated key product features through their actions.
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